Jen Castor | Transform Your Brand Today

Brand Strategy, Creative Direction and Marketing with Purpose

A woman sitting at a desk with vintage office items, a globe, framed photos, a typewriter, and a yellow rotary phone on a wooden table against a wooden wall with colorful abstract art and a clock in the background.

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Marketing Manager, All For Kids (current role)

Brand transformation and integrated marketing

As Marketing Manager for All For Kids (formerly Children’s Bureau of Southern California), I work across brand, digital, content and creative to translate organizational priorities into communications that connect children and families with services, engage supporters and strengthen the All For Kids brand. My work spans strategy through execution, including brand implementation, integrated campaigns, website and digital content, email, video and creative storytelling.

MARKETING DIRECTOR, CHOCOLATE AND STEEL (past role)

eCommerce, Brand, Photography, Digital Marketing, Event Production

Over eight years as Marketing Director, I helped shape the digital and visual presence of independent jewelry brand Chocolate and Steel across eCommerce, photography, content, email, wholesale experiential marketing. Working across strategy and execution, I helped create a cohesive customer experience that supported consistent growth across direct - to - consumer and wholesale channels.

+25% Year-over-Year Revenue Growth. +60% Company Growth 800+ Products Photographed & Marketed

Various jewelry pieces including earrings and necklaces displayed on a background of printed text from a book or magazine.

Two metal bracelets, one gold and one silver, with engraved phrases: "Live in the sunshine" and "Swim the sea."

A white and blue-striped ceramic vase with a gold measuring tape wrapped around its neck.

Gold necklace with multiple dangling rectangular pendants, each inscribed with empowering phrases in black text.

independent and creative projects (current role)

Kiddo Art Collage

A. Heutche

photography

Visual storytelling for people, products and purpose

Close-up of a baby lying on a soft white surface, with bright blue eyes and light-colored hair, wearing a yellow ruffled outfit.

Close-up of three gold rings, one with a solitaire diamond and the others with pearls and black gemstones, against a black background.

Who i AM

I'm a marketing and creative professional with a background that isn't entirely traditional and that's become one of my greatest strengths.

Before moving into marketing, I earned bachelor's and master's degrees in Social Work and built my career working with people, families and mission-driven organizations. That experience taught me how to listen, understand what motivates people, communicate complex ideas clearly and find the human story at the center of the work.

I brought that perspective into the creative world, spending eight years helping grow independent jewelry brand Chocolate and Steel through eCommerce, photography, digital marketing and storytelling.

Today, I work at the intersection of brand strategy and execution—developing campaigns, shaping messaging, managing digital experiences, creating content and helping bring a major nonprofit rebrand to life.

I'm happiest somewhere between the big idea and making it happen: developing the strategy, finding the story, solving the problem and then rolling up my sleeves to build it.

southern roots

I’ve lived in California since 2000 but I grew up in Nashville. I’m a southern girl at heart, born and raised with a deep appreciation for the outdoors, connection, music, storytelling, and equal parts heart and gumption. Those roots have stayed with me wherever life and work have taken me, shaping the way I approach both people and creativity. I believe relationships matter, stories deserve to be told well, and good work should feel human. Whether I’m building a brand, behind the camera, working with a nonprofit, or bringing a creative idea to life, I bring that same mix of curiosity, compassion, humor, and southern spirit with me.

Display of cowboy boots in a store, with various colors and patterns, some with sale tags, arranged on wooden shelves against a brick wall.

Close-up of the front of a rusty red Ford truck with a Christmas wreath and pine branches on the front grille, parked on a rusty metal surface, with cloudy sky and leafless trees in the background.

Street view of a building with a mural that reads "Welcome to Nashville, Music City USA." The mural includes a vintage black-and-white portrait of a man with a pompadour hairstyle. The building has large windows, a brick exterior, and a metal utility

City skyline with tall buildings and a river in the foreground during evening or early night.

Three people sitting on black outdoor chairs in a yard with leafless trees and string lights. The person on the left is a young girl with brown hair in a blue jacket and gray leggings. The person standing in the middle is an older man with gray hair

Let’s Create Something Meaningful

Contact Me

castortiller@gmail.com

Photo by Cheryl Himmelstein photography

A woman with shoulder-length light brown hair, smiling, wearing a dark blue top, standing in a warmly lit residential interior with staircase, framed pictures, plants, and furniture.

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