Who i AM
Tennessee native living in Los Angeles since 2000, I hold bachelor’s and master’s degrees in Social Work. With extensive experience in nonprofit leadership, early childhood education, and marketing, I’ve led programs like ONEgeneration’s Intergenerational Adult Daycare and played a key role at Rancho Coop Preschool.
Transitioning into branding and marketing, I spent eight years at Chocolate and Steel jewelry before becoming Marketing Manager at All For Kids, where I led a major rebrand. Skilled in creative problem-solving, project management, and storytelling, I bring brands to life through design, photography, and campaigns. An animal lover and outdoor enthusiast, I thrive in hands-on, collaborative work.
*Photo by Cheryl Himmelstein photography
Marketing manager, all for kids (formerly children’s bureau of southern california)
NON PROFIT EXPERTISE
MARKETING DIRECTOR, CHOCOLATE AND STEEL
SMALL BUSINESS EXPERTISE
social media
Led marketing efforts at All For Kids, overseeing branding, content, and digital strategy. Managed campaigns across multiple platforms and oversee a social media coordinator, ensuring cohesive messaging and engagement.
Led all social media channels for Chocolate and Steel, overseeing strategy, content creation, photography, posting, and engagement to grow brand presence and connect with customers. Ran both paid ads and organic campaigns.
website
Managed all eCommerce operations for Chocolate and Steel, (WordPress and Shopify), Etsy, and Faire. Shot all product photography, ran listings, maintained website updates, and ensured SEO optimizations to enhance the online shopping experience and drive sales. Reconciled all sales via Quickbooks.
Event Production
Designed, constructed, assembled, produced various events and manned the booth at events such as NY Now Gift Trade Show, Jackalope, Patchwork, and other various markets for retail and wholesale customers.
Email Marketing
Managed email marketing efforts through Mailchimp and Faire, creating, writing and designing targeted campaigns to engage both wholesale and retail customers, drive sales, and strengthen brand loyalty.
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packaging and print
Collaborated on all aspects of packaging and print for Chocolate and Steel, from designing signage to crafting beautifully branded packaging that elevated the brand’s aesthetic.
Miscellaneous
Kiddo Art Collage
www.kiddoartcollage.com
Social Media video concept transforming children’s artwork into contemporary collage pieces. This piece explores the intersection of childhood expression and modern design—layering color, texture, and memory into a single, cohesive work.
Directed and produced to capture both the emotional value and visual transformation of the process, highlighting how everyday creations can be reimagined into lasting, design-forward pieces. Each collage becomes a narrative—preserving the spontaneity of childhood while elevating it into something intentional and enduring.
